Our work

Innovation starts with people

Design Research

Putting people first

Matching real human needs is what creates real meaning and value. We zoom in on what truly drives your customers and explore the world through their eyes. Our research leads the way to opportunities to make their lives easier. Human-centered design guides organizations to solve complex problems.

What we do
Customer Journeys
User documentaries

Service Design

Services to love

Shortcomings behind the scenes impact how people perceive your organization. Service design enables you to envision and create the ideal customer experience. With hands-on tools we help you improve and innovate services, processes, assets and culture.

What we do

Strategic Design

Tap into unexplored areas

Design thinking creates and fosters meaningful innovation. It unpacks the mysterious connection between design and growth. Our non-linear, iterative processes challenge assumptions, redefine problems and create innovative solutions to prototype and test. Trust the process and uncover the right answers.

What we do
Business design
Context building

Designing Cultures

Cultivate a creative environment

Lasting change and growth begins with an organizational culture that embraces design and design thinking. You need a solid creative engine that allows you to turn abstract concepts into everyday tools that help you move forward. Our tailor-made workshops let you harvest and sustain the exciting potential of design-driven change.

What we do
Organizational design
Creatieve skills

Design Research
Putting people first

Explore more projects:

KLM Studio
Victim Support NL
Museums of Utrecht

Strategic Design
Tap into unexplored areas

Explore more projects:

OMO School Community
Schneider Electric

Designing Cultures
Cultivate a creative environment

Explore more projects:

Ministry of Economic Affairs
KLM Pride is blue
KLM Book
SHN Implementation

Get in touch

Would you like to collaborate with us?
Call +31 30 8903220 or send an e-mail!

Design in
the service
of people

Schaverijstraat 11
3534AS Utrecht
+31 30 8903220