Our work
Innovation starts with people
Design Research
Putting people first
Matching real human needs is what creates real meaning and value. We zoom in on what truly drives your customers and explore the world through their eyes. Our research leads the way to opportunities to make their lives easier. Human-centered design guides organizations to solve complex problems.
What we do
Interviews
Reframing
Persona’s
Customer Journeys
User documentaries
Service Design
Services to love
Shortcomings behind the scenes impact how people perceive your organization. Service design enables you to envision and create the ideal customer experience. With hands-on tools we help you improve and innovate services, processes, assets and culture.
What we do
Co-creation
Prototyping
Experiments
Pilots
Strategic Design
Tap into unexplored areas
Design thinking creates and fosters meaningful innovation. It unpacks the mysterious connection between design and growth. Our non-linear, iterative processes challenge assumptions, redefine problems and create innovative solutions to prototype and test. Trust the process and uncover the right answers.
What we do
Innovation
Business design
Context building
Implementation
Designing Cultures
Cultivate a creative environment
Lasting change and growth begins with an organizational culture that embraces design and design thinking. You need a solid creative engine that allows you to turn abstract concepts into everyday tools that help you move forward. Our tailor-made workshops let you harvest and sustain the exciting potential of design-driven change.
What we do
Organizational design
Workshops
Creatieve skills
Design Research
Putting people first
Explore more projects:
Service Design
Services to love
Explore more projects:
Victim Support Prototype and Experiment
Mitsubishi Elevator Europe
Province of North Holland
Strategic Design
Tap into unexplored areas
Explore more projects:
Designing Cultures
Cultivate a creative environment
Explore more projects:
Ministry of Economic Affairs
KLM Pride is blue
KLM Book
SHN Implementation
Rabobank
KNMG